“In 2007, pro snowboarder Jeremy Jones saw that more and more resorts he’d always counted on for good riding were closed due to lack of snow. Something was clearly going on, and he felt the need to act. But he couldn’t find any organizations focused on mobilizing the snowsports community on climate—there was a gap between the impacts that climate change was already having on our great escapes, and organized action to address it. So Jeremy founded Protect Our Winters.
Pretty quickly, POW brought on other concerned pro athletes, individuals, resorts, brand partners and passionate outdoor enthusiasts. Since then, POW has grown from a kernel of an idea into a worldwide network of more than 130,000 supporters.
This was the perfect group to give a national voice to the outdoor sports community, an industry that supports 7.6 million jobs and creates $887 billion in economic revenue. While the fossil fuel lobby may outspend environmentalists 20-1 in D.C., we share a passion that crosses party lines––a unique perspective that de-politicizes climate discussion––and an industry with an economic impact that can’t be ignored.”